ICF Level 1 & Level 2 Accredited Academy
Build a coaching culture your people feel, your leaders use, and your organisation profits from.
Most leadership training fades the moment pressure hits. A coaching culture changes how your leaders lead every day, protecting your talent and turning development spend into measurable return.
5 to 7x
Average return reported on coaching investment.
ICF Global Coaching Client Study
20 to 28%
Improvement in manager performance after coaching skills training.
Gallup
$8.8T
Lost to low engagement globally, every year.
Gallup, State of the Global Workplace
Trusted by leading organisations
The Recognition
Coaching culture is no longer optional for organisations that want to retain talent and lead through uncertainty.
You have already invested in leadership development. But training rarely changes the moment that matters: the hard conversation, the disengaged high performer, the leader who defaults to advice under pressure. A coaching culture changes the quality of everyday leadership, and with it engagement, retention and performance.
1 in 5
managers actually coach effectively, even though 90% of organisations expect them to. Training alone is not closing that gap.
Willis Towers Watson
69%
of organisations with a strong coaching culture say coaching has improved their employee engagement.
ICF 2023 Research Study on Coaching Culture
85%
of HR leaders say it will be critical for leaders to develop coaching skills in the next three years.
DDI Global Leadership Forecast 2023
You are not just developing better leaders. You are changing the quality of human conversations inside the system.
The Choice In Front Of You
Without a coaching culture
The quiet, expensive default
Leaders default to command and control the moment pressure hits.
Talented people plateau, disengage, and quietly walk out.
Trust stays low, so leaders will not delegate or develop their teams.
Managers chase KPIs while people skills and engagement are ignored.
Development stays in the classroom instead of happening in the workplace every day.
With a coaching culture
Leaders who build leaders
Leaders coach and develop their teams instead of controlling, and trust builds.
Engagement and retention rise, and top talent has a reason to stay.
Psychological safety becomes the default, so people bring their full capability.
Creativity, ownership and courageous conversations are rewarded, not feared.
Learning happens every day, in the flow of real work, where it sticks.
The Choice In Front Of You
This is how culture becomes a multiplier. What starts in a single conversation compounds into stronger engagement, more resilient leaders, and a more profitable organisation.
Lead. Cascade. Embed.
One coaching culture architecture for your whole business. You choose how far up the ladder to go, matching each level of your people to the coaching that actually fits them.
Lead
Senior leaders and high potential talent who become coaches themselves.
Senior leaders and high potential talent. The people at the top of the organisation who shape culture by how they lead.
ICF Level 1 ACC certification delivered as a cohort programme that builds internal coaching capacity. Leaders become certified coaches, grounded in Positive Psychology and neuroscience.
Leaders become coaches themselves. Capability stays inside the organisation long after the engagement ends.
Cascade
The transmission layer between strategy and the front line.
Middle management. The layer that makes or breaks whether a strategy actually lands. Developed through the Coach & Grow app with ICF-credentialled human coaches.
One-to-one coaching through the Coach & Grow app, with a pathway to pursue ACC certification. Human coaching sessions scheduled direct, with no gatekeeping and full admin visibility.
Managers are developed while they develop others, and coaching reaches frontline managers directly.
Embed
Coaching reaches everyone, including those who would never opt into formal coaching.
The whole organisation, including those who would never opt into formal coaching. The widest net. The lowest-friction entry point.
Brigit AI, an always-available coaching companion with no stigma and no scheduling barrier. Admin-visible usage data builds the business case for expanding into Cascade and Lead.
Coaching culture reaches people the traditional model never could. Usage data becomes the business case for the next tier.
A Fast Start
Your leaders can certify as coaches in as little as three months.
You do not have to wait a year to see a shift. The Level 1 ACC pathway gives your leaders a credible, practical coaching foundation they can apply immediately in performance, development and feedback conversations.
Month One
Leaders learn the foundation and begin applying coaching skills in live, everyday conversations.
Month Two
Coaching language starts showing up in teams, one-to-ones and day-to-day decision-making.
Month Three
ACC certification becomes a visible capability milestone and the launchpad for wider culture change.
The Business Case
The return comes from what you keep, what you grow, and what you no longer lose.
A coaching culture protects your talent, strengthens your managers, and lifts everyday performance, while reducing the hidden costs of disengagement, poor feedback and leadership drag. Even one retained high-value leader can materially change the economics. This is not only inspiring. It is financially rational.
Reduced turnover + stronger engagement + better manager capability = compounding culture ROI
The board-ready case
What you keep: replacing one employee typically costs 1.5 to 2 times their salary, so retaining a single senior leader can offset much of the investment.
What you grow: stronger engagement and everyday productivity across every team a coaching-trained leader touches.
What you no longer lose: building internal coaching capability can save up to 70% of coaching costs versus relying on external coaches.
51%
more likely to report higher revenue than their industry peers when a strong coaching culture is in place.
ICF & Human Capital Institute
A rare and in-demand Positive Psychology pathway
Most programmes teach leaders what to do differently, then watch them revert the moment pressure hits. We work a level deeper, at identity and the nervous system, where behaviour is actually decided. Our method fuses neuroscience with evidence-based Positive Psychology, so the change holds.
Rise & Thrive Global holds both ICF Level 1 and ICF Level 2 accreditation, one of only two programmes in the world with ICF Level 2 in Positive Psychology Coaching. Your own leaders become certified coaches, so the capability stays inside your organisation. That is where the market is heading: 83% of organisations plan to grow the number of leaders using coaching skills, versus fewer than a third expanding external coaching (ICF and Human Capital Institute).
In Their Words
The words that matter most are not ours
[Placeholder testimonial. Add a client quote here about the impact of building a coaching culture with Rise & Thrive Global, in two or three sentences.]
John Doe
Title, Organisation
[Placeholder testimonial. Add a second client quote here, ideally naming a concrete result such as retention, engagement or a leadership shift.]
Martha Smith
Title, Organisation
Next Step
You do not have to have it all worked out to begin.
Every corporate coaching engagement starts with a 20-minute conversation. We will map your organisation's current structure, recommend the right entry point, and give you a clear picture of what the architecture looks like at your scale.
No obligation | 20 minutes | Available globally